![]() I'm not convinced Apple will get me to stop paying for Spotify yet, but if it can keep improving Apple Music and adding new features, my days as a Spotify subscriber may be numbered. It's a tough choice to make, and I have a feeling many Spotify users like me are in the same boat.īut given how impressed I already am with Apple Music and Beats 1, there's a chance I will jump ship. I have to decide to cancel either Apple Music or my Spotify subscription. In three months, Apple will start charging me $10 a month to keep using Apple Music. It's impossible to not be amazed by the immediate reach that gives Apple Music. The company has sold over half a billion iPhones and iPads and has around 800 million iTunes accounts on file. ![]() On the other hand, Apple has proved it can sell over 60 million iPhones in one quarter. Spotify has the advantage of being well established already with 60 million users, even though only 20 million pay for a subscription. Apple Music will probably hurt Spotify's growth over time because it is preinstalled on every iPhone, but not enough to put Spotify out of business.
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